Why Automation Consulting is Still Underpriced
Despite years of hype, most SMBs still run core processes manually. The gap between what's possible and what's deployed is enormous — and that gap is your opportunity.
The 5 Workflows
1. Lead Enrichment Pipeline
Stack: Clay + GPT-4o + HubSpot + Slack
Price: $2,500 setup + $299/month
What it does: Automatically enriches CRM leads with LinkedIn data, company intelligence, and AI-generated outreach angles.
2. Invoice Processing System
Stack: Google Drive + Claude API + QuickBooks + Make
Price: $1,500 setup + $199/month
What it does: Reads invoice PDFs, extracts line items, categorizes expenses, and posts to accounting software.
3. Content Repurposing Engine
Stack: Descript + ElevenLabs + Buffer + Make
Price: $1,200 setup + $149/month
What it does: Converts long-form video to short clips, transcripts, blog posts, and social captions automatically.
4. Customer Onboarding Flow
Stack: Typeform + GPT-4o + Notion + Slack + Email
Price: $2,000 setup + $249/month
What it does: Collects client info, generates personalized onboarding docs, and triggers team notifications.
5. Competitive Intelligence Monitor
Stack: Perplexity API + Make + Notion + Slack
Price: $800 setup + $99/month
What it does: Monitors competitor websites, pricing pages, and job boards — delivers weekly intelligence reports.
The Business Model
Sell the setup once. Charge monthly for maintenance and updates. Target 10 clients at $200/month average = $2,000 MRR with very low ongoing labor.
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